Kiwifruit Market Insights March 2026

Horticulture property market in 60 seconds

Strong orchard returns underpin land values

Kiwifruit continues to deliver some of the strongest returns across the primary sector, supporting buyer confidence and keeping orchard values firm in established growing regions such as the Bay of Plenty.

Licence availability shaping development demand

Zespri licence releases continue to drive interest in development land, with buyers actively seeking suitable sites capable of conversion to gold or emerging varietals.

Premium varieties driving the value gap

Gold and newer red varieties continue to command the strongest buyer demand and pricing, while green orchards are attracting more selective interest based on production performance and redevelopment potential.

Established orchards attracting the deepest enquiry

Turnkey orchards with strong production history, modern infrastructure and reliable management are attracting the strongest competition, particularly where scale and operational efficiency are evident.

Capital targeting proven growing districts

Investor and private buyer interest remains concentrated in proven kiwifruit districts where growing conditions, labour access and post-harvest infrastructure support consistent orchard performance.

Rising cost pressures emerging as a key watchpoint

Uncertainty around shipping, fuel and trucking costs is becoming a growing consideration, with potential impacts on orchard margins and increased scrutiny on proximity to packhouses and supply chain efficiency.